Find out how helped Etam set up its same-day delivery service from its stores.'s Impact: average customer's cart increased by 18.2% and return rate reduced by 36.1%
About Etam

The French lingerie and ready-to-wear brand Etam has 450 stores in the area and 800 stores abroad. Leader in the lingerie market, Etam generated a turnover of 400 million euros in 2017.


As a lingerie and ready-to-wear fashion leader, Etam needs to be close to its customers, understand its behavior and anticipate its expectations, while positioning itself as an innovative brand.

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